Production
I was drawn to Seiko's "Sport SRPG27" watch model for its sophisticated figure and clean metallic finish. I wanted this model to feel like the craftsman got his needy little hands on it and made every corner refined. I then scoured the internet for any images, blueprints, campaign shots of the model, and even took screenshots of watch manuals for reference, as I went into modeling in Cinema 4D.
Development
I was inspired by brutalist, sharp-contrast cinematography and wanted to create a black-and-white scene that conveyed the seriousness of the Seiko brand and gave a positive-negative figure to their watch.
Experimentation
I wanted to create a "Vibe" with this piece that felt subliminal and sophisticated while retaining that grit that the metallic textures of the SRPG27 represent. Because I don't have access to a giant production set, I went to Midjourney to create images featuring the watch in energetic, high-impact scenes to increase tension and build up the reveal.
Polishing
