Ideation
I looked at the GRAMMYS branding, what visual motifs do they use, and what does the event represent? I found that the brand had graphics that felt brand polished, sophisticated, dynamic, and premium to represent the best of the best in the music industry. With this in mind, I thought of reimagining the event to take place in a world that felt like a utopia.
Production
Before I could create the visuals, I needed the star of the show — the iconic Gramophone trophy. I referenced images from online angles and started modeling in Cinema 4D, taking time to make every corner thoughtfully measuerd and sharp!
Enviroment
Once I had the model, I started creating a scene to give the feel of premium music, which also felt natural and grand. I landed on a field of lavender grass and alien-like rocks, with the center a grandiose ring of pillars, symbolizing that the Grammys are where the pillars of the music industry unite.
Compositing
The modeling and scene building were done, and an animated camera movement was rendered out to send to After Effects for the visual information that was crucial for letting the viewers know where and when. I also took the time to color-correct and sharpen the image to give the animation's lighting a more surreal look.